lululemon flatiron, nyc
Art Direction and Design
Lululemon Flatiron created a flagship location that is over 16,000 sq-ft. This is lululemon's largest store featuring a community concierge station, a dedicated, transformational community space called Hub Seventeen, and lightbox photography showcasing the store's local ambassadors.
Together with a team of graphic designers and store designers, I was responsible for creating a cohesive store concept and visual language that translated seamlessly into the overall intention of the store as well as the larger environment on 5th Avenue.